What is On-Page SEO Optimization, Google SEO Tutorial for Beginners?

On-Page SEO Optimization Techniques and SEO Tutorial 

On-page optimization is also known as On-Site Optimization and SEO website optimization. In on-page SEO, you optimize your website as per search engines guideline and so do (SEO) search engine optimization step by step. On-page SEO has a consequence on your website listing in natural results. According to the latest algorithm of Google Panda 4.2, On Page Seo Optimization play 40% role in White Hat SEO. Find best on page SEO checklist listed below-

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Keyword Analysis: How to Analyze Your Keywords Successfully

If you want to drive unexpected visitors or traffic to your business website, Keyword analysis is most important in both SEO and PPC marketing as the procedure of analyzing the keywords or search phrases can bring thousands of visitors or traffic to your website through organic and paid search to get better conversion rates.

We highly recommend GoogleAds Keyword Planner (Google Adwords) analysis to find the right keyword with average and high monthly searches to increase conversions, find new markets on your site.

Website Competition Analysis

You know, an excellent website competition analysis explains how better the site supports the business aims. You should do right website competition analysis to identify how well their website functions or examine other competitor’s websites to know what they did with Web pages to get right position on search engines. Thus, before taking any step forward, you should analysis your website with other competitors.

Tag Optimization-

Tags are very crucial in SEO, often used on search engine results pages to show preview snippets for a given web page and are important for SEO.

What is the Title Tag?

Title tags, also recognized as SEO title tags or Meta page titles must be a correct and short description of a page’s content and right length of the title tag for SEO is between 60 to 70 characters including spaces.

What is The Meta Description Tag?

Meta Description is a very crucial tag where you can add most crucial phrases or keywords that explain your landing page content. The description tag also acknowledged as the Meta description tag is the short snippet that can be seen below your Google’s Search results. The length of the Meta description must be between 155 and 160 characters.

What are Canonical Tags?

Canonical tags are used by the search engines to merge pages that a website holder defines as duplicates.  It can be implemented for internal duplicate content, where duplicate content exists across diverse domains, so place Canonical in the header area of the code. The structure of canonical tags listed below-

<link href=” https://www.jattfatehpur.com/” rel=”canonical” />

What Are H1 Tags?

H1 Tags are the header tag that defines the main topics of a web page and a web page should have one H1 tag per page and search engines use the H1 tag to recognize the key topic of the page. In addition, you should also use other tags h2, h3, and h4 to better SEO.

What are Alt Tags?

If you want to rank your images on search engines, you should optimize them with alt tags refer to the ALT attribute and description and the length of alt tag should be between 3-5 words that explain the picture.

Favicon

Favicon is a small icon that appears next to the URL in the web browser and It is very essential for site identification and branding.

Code to Text Ratio

The code to text ratio of a page is used by search engines to analyze the relevancy of a webpage. A higher code to text ratio, above 10% for getting a good page ranking in the SERPs.

Web Speed Optimization-

You should speed up your website through reducing loading time to maintain rankings and visibility of the website. For getting desired speed, you should resolve facts below-

1. Clean up the HTML document.
2. Optimize CSS performance.
3. Reduce external HTTP requests.
4. Minify CSS, JS and HTML.
5. Increase speed with a CDN and caching.
6. Compress your files.
7. Optimize your images

Internal links

Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. These types of links are useful for three reasons: They allow users to navigate a website. They help establish information hierarchy for the given website.

External Links

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

Broken Links in Seo

When web developers delete a linked page, place an incorrect URL in a text link, or change a URL address without correctly updating the URL, a broken link is created. In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error.

Sitemap

A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Robots.Txt File

The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl. You should also analyze Content Optimization and Optimization of Non-index Able Attribute.
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